The longer you wait to begin, the more it will cost you to overtake - or stay ahead - of your competition.
Search Engine Optimization (SEO) focuses on growing organic website traffic. According to Moz, SEO is targeting quality leads at 20 times the rate of paid advertising. With a proper SEO strategy, you can climb to the top of search engine results without spending money on ads. Organic SEO guides high quality traffic to your site leading to quality leads who become customers.
With our help, your consumers will always see you first. Our SEO strategy focuses on putting you in front of your customers every time they search for something in your industry. You need to be on top for those niche searches your competitors ignore. You need to turn surfers into visitors, and visitors into customers. That is more than SEO. That is online marketing and that’s what Schrock Interactive is good at.
SEO is an important component of integrated marketing. In order to attract quality leads, you need consumers to see you as a viable option.
There are several things that Google and other search engines look for in a website to even deem it worthy of inclusion in search results at all. Let’s start with the basics. If you don’t do these basics, you could spend thousands on SEO services and go nowhere:
We are ready to become your go-to online marketing resource. We have the talent, resources, knowledge, and passion to rock your website. Are we going to do this? Contact Us.
Online marketing is deceptively simple. Â You can have a rock-star website in 4 easy steps:
Of course each of these steps has a unique set of options, opportunities and pitfalls. Google and the other lesser search engines keep life interesting by constantly moving the goalposts through changes in algorithms, standards, and seemingly arbitrary preferences.
That means all of the SEO articles you just read from last year are completely obsolete and implementing them might actually hurt your website. Joy!
Search Engine Marketing (SEM) is what you really need to make your website a valuable and productive tool for your business.
SEM begins with the core design and layout of your website, includes content, SEO efforts, traffic monitoring, defined conversion actions, conversion tracking, and real-world monetary results. Every piece of this process is measurable. Accurate tracking separates the men from the boys in the business and in the SEM worlds.
To use an example, let’s pretend you sell paint. Here is how the entire marketing process would work at Schrock Interactive:
Unlike traditional marketing, online marketing lives on forever. The more you do the HARDER it becomes for competitors to overtake you. In online marketing consistency and time are worth more than a big one-time budget.
Don’t forget that Google and the other search engines are changing the rules on a quarter-by-quarter basis. As the rules of the game change every few months, you need to be prepared to revisit each step in this process and implement required changes quickly and decisively.
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