Our Story

In 1995 Thor Schrock won his first computer in a high school writing contest.  The IBM Aptiva running Windows 3.1 was amazing, but as he went on to college and Windows 95 was released, the computer started to show its age.

Computer upgrades were really expensive so Thor decided to upgrade his own PC.  These were the days before the Internet, so upgrading a computer without having a clue on how they worked was a little more daunting than it is today.

Admittedly, buying used computers from the newspaper classifieds and combining their components might not have been the best plan, but that’s what he did.

When the problems inevitably arose he called every computer repair shop in town for help with very simple situations.  He was floored to find that a single button press could solve his problem, but to get that information he would have to come into the shop and buy an hour of labor.

Thor had an entrepreneurial background and the makings of an idea began to form.  What if he could create a company that focused on solving people’s computer problems without making them feel taken advantage of, put down, or belittled in the process?

With little experience, no formal training, and very little capital Schrock Innovations was born.  As the word spread of Schrock’s unique customer service approach, business grew and Thor was able to hire employees with more experience.  

Thor focused on training the technicians how to help regular people, while he soaked up every bit of knowledge he could from them.

All these years later Schrock Innovations has four locations, a full ecommerce web presence, the most talented computer repair technicians in the area, and a support staff of amazing people all focused on one goal – Making technology work for our customers.  It’s what we do and we love it.


I've been a customer for many years and always keep coming back. I've purchased two Holiday Specials and both were outstanding computers. Today Trent in Omaha helped me with a couple of issues and he was very knowledgeable.
Your help desk personnel are awesome! I had a dreadful experience Tue 10/11; all of sudden my Outlook 2013 didnt work with my business email. After 2 hrs of intense work - Dawson and Thor the King of all tech support professionals - they were able to restore my pc to good working order. Thanks guys!
Lincoln Service Center
Address :
7501 S 15th Street,
Suite G
Lincoln, NE - 68512

Monday-Saturday 10am-8pm
Sunday Noon-5pm

Tel : (402) 423-9595
Omaha Service Center
Address :
16909 Burke St,
Suite 129
Omaha, NE - 68118

Monday-Saturday 10am-8pm
Sunday Noon-5pm

Tel : (402) 934-9423
Papillion Service Center
Address :
249 Olson Drive,
Suite 101
Papillion, NE - 68046

Monday-Saturday 10am-8pm
Sunday Noon-5pm

Tel : (402) 884-0880
Des Moines Service Center
Address :
9500 University Ave.
Suite 2104
West Des Moines, IA - 50266

Monday-Saturday 10am-6pm
Sunday Closed

Tel : (515) 695-0244

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