We received a thank you email from Tim Cruickshank in Lincoln, NE after one of our newest technicians came to his home to sort out some computer problems.
We love getting notes like this. Thanks for taking the time to tell us about your experience Tim!
My name is Tim Cruickshank and I want to pass along a HUGE thanks to you and especially to Grant who came out and quickly got me up and running again after much frustration. Grant was very professional and a pleasure to work with. I will look to you for my computer needs from now on thanks to this young man and your quick response to my computer issues.
The KZKX morning show is one of the most highly-rated morning shows in Lincoln, so you can understand how THRILLED we were when Schrock Computer Company was featured during their show today!
Carol and Mick said some kind words about us as they introduced us to their listeners and kindly mentioned that we give a free hour of labor to all new customers so they can experience what real service feels like.
Tim and the Animal took a couple minutes during the Morning Show today to throw a few kind words toward Schrock Innovations Computer Company.
We have done a LOT of work for Animal’s computers over the past few months and no matter what he sounds like on the air, he is one of the most good-hearted, caring person that I know. Tim is a true tech lover and he and I would talk for hours about the latest cameras and audio technology if the boss wasn’t around to break it up.
Omaha, NE is a very different beast from Lincoln, NE. Everything is more expensive, less available, and more regulated.
Despite the challenges, Schrock Innovations is planning a massive expansion into Omaha in 2010. Replicating what we have done in Lincoln for $850,000 we are planning to spend nearly $1.9 million to establish a presence in Omaha.
Didn’t Schrock Already Have an Omaha Location?
Schrock Innovations entered Omaha in 2004 with a small 1,500 sq foot expansion office on 84th and Maple Street. We had a radio show on the lightly listened to KOMJ Magic 590 AM, and we managed to generate a profitable first year of operation with a light staff and a lot of small-ticket repair work.
In 2006, Magic 590 was flipped to an all-sports format and re-branded as Big Sports 590. We lost our radio show, and with it the only means of marketing that we had cultivated in Omaha.
We tried to move to KKAR 1290, but after 6 months of radio we only had 2 new customers to show for it. KFAB did not have any available air slots, so we cut our losses and killed the Omaha radio show.
From a financial perspective we should have rolled up the Omaha physical location right then and there. From a moral perspective the right thing to do was to keep the store open to service the hundreds of warranties we had sold on new Modular PCs.
We tried to hedge our losses by locating our web development staff in Omaha and moving the location to a lower rent area on 93rd and Maple.
Our lease on that location expired in October of 2009, and our landlord had the opportunity to lease to a longer term tenant. I was not willing to sign a long-term lease in that space, so we rolled up the location in November 2009 and went to 100% mobile service in Omaha.
We maintained our advertisement in the web design section of the phone book, maintained our advertisement in the computer repair section, and added a small top-of-mind awareness ad on the cover of the smaller companion phone book.