The #1 computer question of 2011 is “How can I keep my computer, my identity and my data safe on the Internet.” As more users have moved to Windows 7 and installed reputable security programs like Norton 360, the number of virus infections has stabilized in the US. The bad news is that “stable” levelContinue reading »
Lincoln, Nebraska’s Department of Public Works Recycling Office issued the following press release today indicating their support for Schrock Innovations’ upcoming recycling event on May 21 and 22 in both the Lincoln and Omaha Service Centers. PUBLIC WORKS AND UTILITIES DEPARTMENT Recycling Office, 2400 Theresa Street, Lincoln, NE 68521, 441-7043 FOR IMMEDIATE RELEASE: May 17,Continue reading »
Less than one year after launching a new Service Center and radio show in Omaha, NE, Schrock Innovations is scheduled to open its third location in September 2011. The new location will be located at the corner of 72nd and Hwy 370 in Papillion, NE across the street from the Shadow Lake Pavilions Mall. “OurContinue reading »
Steve and Gina from The Kat 103 morning show will be broadcasting live from Schrock Innovations’ Omaha Service Center Tuesday the 15th and we want you to stop by and say hello! We will be opening early at 6 AM with some great deals to celebrate! You can bring your laptop or desktop in forContinue reading »
Schrock Innovations understands the value of being a part of the local community. The Home Builder’s Association of Lincoln is a vibrant and dynamic organization that has been a guiding force in maintaining a stable and secure real-estate environment in Lincoln and surrounding communities more many years. Schrock Innovations is proud to announce that weContinue reading »
Before we saw the ratings the staff at Clear Channel warned us that typically it takes a couple of ratings periods for a new show to catch on.
With that as a precursor, you can understand why I was thrilled to learn that Schrock Innovations has the #1 rated program in our time slot!Continue reading »
Today Schrock Innovations is changing out the 2010 Holiday Special computer commercial airing on ESPN 1480 and replacing it with a more feature-focused version.
The new commercial will begin airing November 29, 2010 and will air through Christmas Eve or until the 2010 Holiday Special is sold out.
This version is similar to the previous ESPN spot that aired throughout the month of November, but includes more specific information about what makes the computer so special.
Features like the 120 GB solid state hard drive, the 6-core processor, and its amazing 12 GB of DDR3 memory are specifically mentioned.
Continue reading »
Schrock Innovations has produced and released a new commercial featuring the 2010 Holiday Special on ESPN 1480 in Lincoln, NE. The new ad will begin airing on November 8, 2010 and will run through November 28th, 2010. Click here to download the commercial or play it using the player below: [podcast]https://www.schrockinnovations.com/audio/HOLIDAY SPECIAL 2010-NOV.mp3[/podcast] Schrock doesContinue reading »
As tonight’s historic election results come in, Schrock Innovations thought it would be a great opportunity to run a commercial thanking our Lincoln customers for voting us Best of Lincoln for the 9th consecutive year.
This spot was actually the second shooting of the commercial. We shot the first attempt in the Lincoln Service Center but due to a camera error, we had to re-shoot the entire spot again. Because of schedule conflicts, we had to shoot it in our brand new Omaha Service Center.
The commercial will air on Lincoln’s Channel 8 throughout tonight’s coverage. Take a look at the spot below:Continue reading »
More than 100 people turned out for the grand opening and nearly all of them brought computers in for a discounted Preventative Maintenance Checkup.
The Omaha staff did a great job making everyone feel welcome, processing in the computers and making sure everyone got a helping from the Lovely Kimberly’s amazing cookie buffet.
In fact, 11 days later – after the glow of the grand opening had completely passed, our bench is STILL full with an average of 11 computers coming through the service center every day.
What is New in the Omaha Service Center?
In 2008 Schrock built a state-of-the-art Service Center in Lincoln, NE. The new Omaha Service Center applies the lessons learned from that build out to create the most efficient, customer friendly design possible.
For example, Schrock’s Omaha Service Center features full-height walls to help reduce echo, a shortened walking distance between the front desk to the door, and a much larger tech bay.
The new configuration allows Schrock technicians to work on 40 computers simultaneously, as opposed to Lincoln’s 26.
Where is the Omaha Service Center?
Schrock Innovations Omaha Service Center is located at 16909 Burke Street, STE 129 in Omaha, NE 68118. You can reach the service center by phone at 934-9423.Continue reading »
Schrock Innovations is proud to announce that we have been voted the 2010 #1 independent computer repair company in Lincoln. This is the 9th consecutive year that Schrock has won this coveted award.Continue reading »
The KZKX morning show is one of the most highly-rated morning shows in Lincoln, so you can understand how THRILLED we were when Schrock Computer Company was featured during their show today!
Carol and Mick said some kind words about us as they introduced us to their listeners and kindly mentioned that we give a free hour of labor to all new customers so they can experience what real service feels like.Continue reading »
We have done a LOT of work for Animal’s computers over the past few months and no matter what he sounds like on the air, he is one of the most good-hearted, caring person that I know. Tim is a true tech lover and he and I would talk for hours about the latest cameras and audio technology if the boss wasn’t around to break it up.Continue reading »
Omaha, NE is a very different beast from Lincoln, NE. Everything is more expensive, less available, and more regulated.
Despite the challenges, Schrock Innovations is planning a massive expansion into Omaha in 2010. Replicating what we have done in Lincoln for $850,000 we are planning to spend nearly $1.9 million to establish a presence in Omaha.
Didn’t Schrock Already Have an Omaha Location?
Schrock Innovations entered Omaha in 2004 with a small 1,500 sq foot expansion office on 84th and Maple Street. We had a radio show on the lightly listened to KOMJ Magic 590 AM, and we managed to generate a profitable first year of operation with a light staff and a lot of small-ticket repair work.
In 2006, Magic 590 was flipped to an all-sports format and re-branded as Big Sports 590. We lost our radio show, and with it the only means of marketing that we had cultivated in Omaha.
We tried to move to KKAR 1290, but after 6 months of radio we only had 2 new customers to show for it. KFAB did not have any available air slots, so we cut our losses and killed the Omaha radio show.
From a financial perspective we should have rolled up the Omaha physical location right then and there. From a moral perspective the right thing to do was to keep the store open to service the hundreds of warranties we had sold on new Modular PCs.
We tried to hedge our losses by locating our web development staff in Omaha and moving the location to a lower rent area on 93rd and Maple.
Our lease on that location expired in October of 2009, and our landlord had the opportunity to lease to a longer term tenant. I was not willing to sign a long-term lease in that space, so we rolled up the location in November 2009 and went to 100% mobile service in Omaha.
What is Going to Be Different This Time?Continue reading »
Schrock Innovations Computer Company was mentioned on the KFRX morning show today. Over the past few months I have had the opportunity to get to know the KFRX staff and their show is awesome. I have a special appreciation for the talent required to pull off a morning show, and after you listen to howContinue reading »